Welcome to Adbridge
April 9, 2008

Welcome to Adbridge! We are four University of Texas students preparing to enter the industry. Our goal with AdBridge is to address a variety gaps in the advertising industry, including the gap between advertising agencies and university programs across the country. Check out our introduction slideshow, as we are students, we are open to any insights and criticisms! We invite you to join the discussion.

White Paper: Introduction to Connections Planning and Why We Are Here

Part 1: Generation Y Agency Playing in a Big Pond
March 26, 2008

About a year ago, a peer of mine, Carlos Casas, and his brother decided to start their own advertising agency in Austin, TX. What resources did they have?
Ideas, ambition and business know-how.

Carlos is a Hispanic 22 year-old advertising major at the University of Texas at Austin: College of Communications, His brother, Englebert (yes his real name) is 32 years-old. Carlos brings a combination of business sense, a love-hate relationship with advertising, and a passion for creative and ideas. While Carlos mettles in a little bit of everything within the agency, Englebert takes care of more of the day-to-day operations: ordering, purchasing print, etc. as well as the finances of the agency. Together they began Azul & Green Advertising; a small start-up shop by a Generation X & Y state-of-mind.

About two months ago, Cecelia Stewart and I had a conversation with Joel Greenberg of “Friends Talking Podcast” about how differently Boomers, Generation X and Ys work. Through speaking with Joel, we realized the ‘gap’ that exists between these generations as they work together (or try too!). The Baby Boomer generation is all about getting things organized, divvying up the work to be done, assuring everyone is doing their part. Today in the advertising industry, these are the executives running the agencies. Generation X are a few of the start up companies, trying to do what the big agencies do with little money. They don’t care how big or small they are, they know they can do it better. The Generation Y agencies have to be the most passionate and collaborative group because they have to be. They don’t care whether they start with a dime in the bank, they are mostly concerned about getting everyone’s input and working together.

This is an introduction into the conversation of “Gaps Between Generation Collaboration”. Over the next few posts, I will be discussing an interview I had with Carlos Casas about Azul & Green (A&G), and his experiences diving into an industry before he’s even received a degree in it. The most fascinating thing about A&G is that it is made up of about five people, five clients, and they are making due.

“We are groups of overlapping packets: we are ‘independents’ that can work together, but not always under the same roof.” Carlos Casas

-Jennifer Hallabough

Be Mindful- Creativity in the Workplace
March 21, 2008


mind

Originally uploaded by ceceliastewart

Traditionally the final product of advertising has been produced as a compilation of separate components, piece-by-piece. The result is a divided product—because the process is inherently divided. This is partially due to the varied set of people, their skills and the processes need to produce an advertising campaign.

The upside—very specialized subsets of advertising allow for quality work within their field. The downside—an industry detrimentally fractured into departments, seniority and job titles.

With the emergence of the internet and all things digital, the lines between creative, planning and media departments have blurred. And the need for integration of talents is not only possible but necessary for success in these uncharted waters. As the waters become more and more trafficked, as seen in the proliferation of information, entertainment and advertising, clutter becomes a mind numbing force again the consumer—another call for intellectual innovation.

The more involved businesses become with the internet and the more distant and fractured the masses become, the more necessary problem solving (i.e. creativity) becomes. David Armano, VP of ExperienceDesign with Critical Mass, says that a creative mind dose not divide the marketing, advertising, technological and consumer behavior it is “capable of creating customer experiences which provide competitive advantage in a fast moving world where customers are increasingly calling the shots.” He visually depicts how the traditional view of what makes someone “creative” is limited and limiting. His view of a creative mind incorporates a very holistic set of skills all necessary in the business process.

View of the Creative Mind
-Karen Brooks