Internet Neutrality: Department Neutrality
May 2, 2008

Internet Neutrality is a huge global issue that is being fought by media companies and users around the world. Whether it is a grassroots effort or an advertiser effort, such as eBay, it can effect everyone if we are not careful and watchful.

“Network or “Net” Neutrality by SavetheInternet.com

“Net Neutrality is the guiding principle that preserves the free and open Internet.

Put simply, Net Neutrality means no discrimination. Net Neutrality prevents Internet providers from speeding up or slowing down Web content based on its source, ownership or destination.

Net Neutrality is the reason why the Internet has driven economic innovation, democratic participation, and free speech online. It protects the consumer’s right to use any equipment, content, application or service on a non-discriminatory basis without interference from the network provider. With Net Neutrality, the network’s only job is to move data — not choose which data to privilege with higher quality service.”

1) Keeping the communications lines neutral and open

2) No discrimination, where the providers of the channels of communication do not speed up or slow down the web content based on the destination, ownership or source.

3) Neutrality drives economic innovation, democratic participation, and free speech online.

You might be wondering why I am repeating the definition above, and no it is not because I am up late studying for my last exam. It is because I thought of a connection earlier between applying the concept and ideals of net neutrality to working within departments in an agency

What if departments…

1) Keeping the communications lines neutral and open

2) No discrimination of ideas about anything from any part, where the providers of the channels (the upper level management and executives) of communication do not speed up or slow down the content generation based on the destination, ownership or source. This one seems kind of impossible considering deadlines, I believe the number one issue impeding the perfect collaboration between departments to make truly genuine integrated ideas is Time.

3) Neutrality drives strategy innovation, democratic participation, and free speech between client teams in every specialty.

————-

By Jennifer Hallabough

Image Source:

Doug Ross: http://directorblue.blogspot.com/2007/10/comcasts-world-without-network.html

Advertisements

Digital: A jumpstart for connections on the web
April 25, 2008

Others that know me and consider me the “techy girl”; more on a bronze/silver level than a gold. I can and do understand a lot of “webspeak” when it comes to working on the back-end of a website, know many interesting nooks and crannies on the web, and really I know how to find almost anything about anything.

This passion for the internet and all things in it has come from a basic understanding of how advertising on the web works from a metrics standpoint and a strategy standpoint. Once I understood that you can optimize on a media plan during a campaign, I was hooked.

With the realization that not understanding interactive advertising would mean “job obsoleteness” in the future, later came the epiphany that not knowing offline would accrue the same result. Hence agencies recently rolling back in their “interactive” departments into offline/online sitting in adjacent cubicles: MindShare Reveals Major Re-structuring.

In relevance to this blog about gaps in the industry and connections planning, the question of investigation is how, and if so why is connections planning alive on the web?

(more…)