Archive for the ‘Kelly Eidson’ Category

Interview: HR Director in mid-size full service shop
April 25, 2008

This is another interview from my trip to Chicago. This HR director was extremely helpful, and told us about what it’s really like to manage the infamous Millennials.


On Millennials in the workplace and the generation gap…

  • First, it’s important to know each Millennial is an individual and there are exceptions to generational trends. But the HR director challenges Millennials (new hires) to:
  • Not presuppose more than they really know.
  • Respect authority in the workplace; don’t think your judgment is the only one that counts.
  • Know that skills and knowledge of the industry are not a substitute for years of actual experience.
  • Be humble. In the past, interns were lucky to be in the office and willing to help on anything. Now they are too self-assured and act as if the agency is privileged to have them.
  • Pay attention to cues in the office that suggest certain expectations or protocol. Just because the culture is laid-back and open, doesn’t mean the employees don’t obey certain unwritten rules. For example, when an office door is closed, it means the person is requesting privacy, and should not be bothered unless the matter is urgent.

In an effort to meet Millennials’ need for more feedback, this agency has implemented a more frequent performance review schedule (every 3 months). (more…)

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Interview: Doug Wyatt, Strategic Digital Media Specialist at Mediacom (Chicago)
April 15, 2008

 

 

Doug is a TexasMedia Ex from the University of Texas working as a Strategic Digital Media Specialist at MediaCom in Chicago, IL. His job involves educating clients about digital media and consulting with the agency’s digital media planners about campaign strategy and integration.

I interviewed Doug during a trip to Chicago this Spring. Here’s what he had to say:

On collaboration…

  • In the digital world, nothing happens without media planners and creatives constantly collaborating.
  • Trust and loyalty are the keys to agencies education their clients on the importance and workings of digital media.
  • A lot of agencies still believe that media agencies are just buying and planning the vehicles for creative. Clients tend to have more respect for media-only agencies than creative boutiques do, and are starting to demand that digital creative bend to the media executions, instead of the other way around.

(more…)

Interview: Search Director at Digital Media arm of a global ad agency – Chicago office
April 8, 2008

I recently took a trip to Chicago to interview some industry professionals about how the gaps are affecting the Chicago ad market. This Search Director had a lot to say about teamwork and collaboration, and how young talent is viewed in the industry:

On teamwork and collaboration…

  • The best teams are those where people have complementary skill sets. It makes no sense to have people collaborating unless each person brings something unique to the table.
  • It can be frustrating working with other departments. Media people want to be innovative, and a lot of good ideas hit the floor before they’re sold to the client because everything goes through filters at agencies. Direct media relationships with the client are always favorable.
  • As online media is becoming more important, traditional media is struggling to stay relevant. The agencies that are doing really well right now are the ones that are tailoring their strategy to digital media. Online media is a lot different than traditional – offline strategy doesn’t always translate in the online world, but the agencies that are pulling it off are really successful.
  •  The elephant in the room is clients – they hire multiple agencies looking for collaboration, but what it really creates is competition.
  • Agencies don’t always do what’s best for the brand, most of the time they do what’s best for the client relationship first.   (more…)

Interview: HR rep at Digital Media arm of a global ad agency
March 31, 2008

AdBridge caught up with this Recruiter to talk about interdepartmental collaboration and how his HR department is adapting to the generation gap in the workplace:

On collaboration… 

  •  It depends on the client and the holding company more than anything else. Two agencies will struggle to collaborate if they are owned by competing holding companies or if the client has multiple people managing multiple agency relationships.
  • Internal collaboration between departments is tricky because employees are over-extended. When departments fail to collaborate, everyone loses, but it happens mostly because people are too pre-occupied with their own projects and deadlines to be able to contribute to a colleague’s as well. Territory battles are a reality, but stress is the bigger factor. 

On Millennials…

  •  They tend to do well in digital because their co-workers are closer in age.
  • HR departments really are actively working to adapt agencies to generational differences 
  •  Millennials want everything too soon. They expect to get promoted quickly because they perform their duties well, but don’t understand the other factors at play.
  •  Millennials tend to “top out quickly” because they lack management skills and have a hard time delegating day-to-day responsibilities. Promotions are about putting employees in charge of people, not just projects.
  • Ad agencies are structured with intermediary job titles (Assistant Planner > Planner > Supervisor > Director) so that employees can gradually prepare for management roles. Hierarchy is an unfortunate side-effect of that model.
(more…)

The Interview Series
March 25, 2008

The Adbridge contributors are students. We are advertising students who want to understand the industry and where it’s going, but we are keenly aware of the fact that our perspective is limited because we do not work in the industry. To add to our thoughts, we have begun interviewing professionals from all corners, disciplines, and parties of the industry.

From here on out you will start to see posts of our notes from these interviews, so that you can equally benefit from what we learned. Some of the people we talked to have requested that we keep them anonymous in posts, so that they can speak frankly. We plan on respecting their wishes, and hope that you will too.

If you’re in the industry and would like to speak your mind on The Adbridge, please e-mail us at kellyeidson@gmail.com to set up an interview.