Google v. Yahoo! v. Microsoft v. now AT&T? July 16, 2008

Is this getting a bit ridiculous? Maybe, but to all us advertising ‘techys’ out there this is a form of cyber war that is about to get even more bloody.
So in Google’s attempt to take over the sweet world, which I am so far, in favor of because they do amazing things; this internet giant [...]

Exactly What We’re Talking About July 14, 2008

Is Advertising Still Attractive to College Graduates?
Staying Close to Campus Can Keep Industry Brand Alive and Well
Posted by Marc Brownstein on 07.14.08 @ 01:30 PM

Marc Brownstein

I was in a meeting of agency executives recently, when one of the CEOs said, “I worry that working in an advertising/public relations agency isn’t appealing to young [...]

In with the Old July 14, 2008

In this week’s Adage, two readers responses were published concerning age and advertisers. Basically, it has become the trend to focus on the younger target audiences, say 18 to 24, and EVERYONE has been doing this. Agencies are finding it harder to convince their clients of who their target really is.
1) It is more than [...]

Internet Neutrality: Department Neutrality May 2, 2008

Internet Neutrality is a huge global issue that is being fought by media companies and users around the world. Whether it is a grassroots effort or an advertiser effort, such as eBay, it can effect everyone if we are not careful and watchful.

“Network or “Net” Neutrality by SavetheInternet.com
“Net Neutrality is the guiding principle that preserves [...]

Reflection on an advertising education May 1, 2008

This Friday will officially be my last day of class as an undergraduate student (well hopefully, unless something goes terribly wrong). I have spent a lot of time thinking about the time I have invested the last four years in school. I want to take a few minutes to examine my education, and [...]

Interview: HR Director in mid-size full service shop April 25, 2008

This is another interview from my trip to Chicago. This HR director was extremely helpful, and told us about what it’s really like to manage the infamous Millennials.

On Millennials in the workplace and the generation gap…

First, it’s important to know each Millennial is an individual and there are exceptions to generational trends. [...]

Integration is Key April 23, 2008

Highly integrated products are my favorite types of branded utility. The more your product can work with and complement other products, the higher the satisfaction level of your consumer. In order to develop a more highly integrated product, you must establish two things
1) A collaborative model within your agency or company. Today [...]

I know what connections is…what now? April 16, 2008

My last post talked about my understanding of connections planning. From there you might ask how it can be applicable to an agency, especially a big agency. I recognize that I do not have experience in agency management, but I do have a perspective from the bottom of the totem pole. I [...]

Interview: Doug Wyatt, Strategic Digital Media Specialist at Mediacom (Chicago) April 15, 2008

 
 
Doug is a TexasMedia Ex from the University of Texas working as a Strategic Digital Media Specialist at MediaCom in Chicago, IL. His job involves educating clients about digital media and consulting with the agency’s digital media planners about campaign strategy and integration.
I interviewed Doug during a trip to Chicago this Spring. Here’s [...]

Idea Osmosis April 11, 2008

Idea Osmosis: an enriched collaborative effort developed by different tools, from which specialties join together to form a generalist group that collectively mold the effort by trading, focusing and passing off the effort between group members. In order to effectively innovate and enlighten the client’s marketing and promotional needs, a pure communication line must remain open [...]