Is this getting a bit ridiculous? Maybe, but to all us advertising ‘techys’ out there this is a form of cyber war that is about to get even more bloody.
So in Google’s attempt to take over the sweet world, which I am so far, in favor of because they do amazing things; this internet giant [...]
Archive for July, 2008
Google v. Yahoo! v. Microsoft v. now AT&T?
July 16, 2008
Exactly What We’re Talking About
July 14, 2008
Is Advertising Still Attractive to College Graduates?
Staying Close to Campus Can Keep Industry Brand Alive and Well
Posted by Marc Brownstein on 07.14.08 @ 01:30 PM
Marc Brownstein
I was in a meeting of agency executives recently, when one of the CEOs said, “I worry that working in an advertising/public relations agency isn’t appealing to young [...]
In with the Old
July 14, 2008
In this week’s Adage, two readers responses were published concerning age and advertisers. Basically, it has become the trend to focus on the younger target audiences, say 18 to 24, and EVERYONE has been doing this. Agencies are finding it harder to convince their clients of who their target really is.
1) It is more than [...]
