Digital: A jumpstart for connections on the web April 25, 2008

Others that know me and consider me the “techy girl”; more on a bronze/silver level than a gold. I can and do understand a lot of “webspeak” when it comes to working on the back-end of a website, know many interesting nooks and crannies on the web, and really I know how to find almost [...]

Interview: HR Director in mid-size full service shop April 25, 2008

This is another interview from my trip to Chicago. This HR director was extremely helpful, and told us about what it’s really like to manage the infamous Millennials.

On Millennials in the workplace and the generation gap…

First, it’s important to know each Millennial is an individual and there are exceptions to generational trends. [...]

Integration is Key April 23, 2008

Highly integrated products are my favorite types of branded utility. The more your product can work with and complement other products, the higher the satisfaction level of your consumer. In order to develop a more highly integrated product, you must establish two things
1) A collaborative model within your agency or company. Today [...]

I know what connections is…what now? April 16, 2008

My last post talked about my understanding of connections planning. From there you might ask how it can be applicable to an agency, especially a big agency. I recognize that I do not have experience in agency management, but I do have a perspective from the bottom of the totem pole. I [...]

Interview: Doug Wyatt, Strategic Digital Media Specialist at Mediacom (Chicago) April 15, 2008

 
 
Doug is a TexasMedia Ex from the University of Texas working as a Strategic Digital Media Specialist at MediaCom in Chicago, IL. His job involves educating clients about digital media and consulting with the agency’s digital media planners about campaign strategy and integration.
I interviewed Doug during a trip to Chicago this Spring. Here’s [...]

Idea Osmosis April 11, 2008

Idea Osmosis: an enriched collaborative effort developed by different tools, from which specialties join together to form a generalist group that collectively mold the effort by trading, focusing and passing off the effort between group members. In order to effectively innovate and enlighten the client’s marketing and promotional needs, a pure communication line must remain open [...]

Welcome to Adbridge April 9, 2008

Welcome to Adbridge! We are four University of Texas students preparing to enter the industry. Our goal with AdBridge is to address a variety gaps in the advertising industry, including the gap between advertising agencies and university programs across the country. Check out our introduction slideshow, as we are students, we are [...]

Interview: Search Director at Digital Media arm of a global ad agency – Chicago office April 8, 2008

I recently took a trip to Chicago to interview some industry professionals about how the gaps are affecting the Chicago ad market. This Search Director had a lot to say about teamwork and collaboration, and how young talent is viewed in the industry:

On teamwork and collaboration…

The best teams are those where people have complementary skill sets. [...]

Impetus Behind 360: High/Low Effect and the Internet April 7, 2008

I asked Gene Kincaid, a UT Austin professor head of the Digital sequence in the advertising department, what he thinks will be the driving force behind connections planning and he believes there will be a “high and low” effect. What does this mean?
“High”: Change and improvement in the industry will come “from the top [...]

Part 2: Generation Y agency competing with Boomers April 7, 2008

“We are groups of overlapping packets: we are ‘independents’ that can work together, but not always under the same roof.” -Carlos Casa
Carlos and I have been team mates in a project before. We were a part of a team that had to build, market and promote a product built for the iPod. We had to [...]