AdBridge caught up with this Recruiter to talk about interdepartmental collaboration and how his HR department is adapting to the generation gap in the workplace:
On collaboration…
It depends on the client and the holding company more than anything else. Two agencies will struggle to collaborate if they are owned by competing holding companies or if the [...]
In continuation of my previous discussion, “creativity” might seem like something to pass off on the “creative” department, but with a “360” or “Connections” mindset creativity can be facilitated by:
Generalists—those that spread the gaps and cross departmental/structural barriers. Generalists are not as concerned about, [...]
About a year ago, a peer of mine, Carlos Casas, and his brother decided to start their own advertising agency in Austin, TX. What resources did they have?
Ideas, ambition and business know-how.
Carlos is a Hispanic 22 year-old advertising major at the University of Texas at Austin: College of Communications, His brother, Englebert (yes his real [...]
I am consuming as much as possible on branded utility and here is the understanding I have established so far.
Branded utility is a new way for a brand to become a habitual part of a consumer’s life. If done well, a person resonates with the brand and appreciates the functionality. The [...]
The Adbridge contributors are students. We are advertising students who want to understand the industry and where it’s going, but we are keenly aware of the fact that our perspective is limited because we do not work in the industry. To add to our thoughts, we have begun interviewing professionals from all corners, disciplines, and [...]
mind
Originally uploaded by ceceliastewart
Traditionally the final product of advertising has been produced as a compilation of separate components, piece-by-piece. The result is a divided product—because the process is inherently divided. This is partially due to the varied set of people, their skills and the processes need to produce an advertising campaign.
The upside—very specialized [...]
1) Agencies in the advertising industry have become strictly structured producers.
Ideas are divided into parts with media, creative, account services/planning taking a piece. Communication between each group occurs only when they need to, telling each other just what they need to know to do their job and complete their work. What often lacks in [...]
